Oatly, the market leader in oat drinks, has further expanded its presence in Asia with the launch of its dairy alternative products in Singapore. Oatly sees great potential in the Asian markets as do other major alternative producers including Impossible Foods and Eat Just which both announced expansion into Singapore last month.
Following its entry into China through Starbucks this April, Oatly milks will be available in major supermarket chains and retailers in Singapore such as Cold Storage and FairPrice Finest, online through RedMart and Amazon Prime SG, and at all Starbucks locations throughout Singapore.
Speaking to Green Queen, Oatly Asia’s Herbert Law said that Singapore was a “very natural choice” as part of the company’s broader expansion strategy in Asia. Law added that as awareness of sustainability and health issues grows, the city’s consumers are increasingly moving towards dairy-free options.