Following the success of its Italian-style plant-based frozen pizza in Scandinavian countries, OUMPH! is now launching its pizzas in the UK. The vegan organic pizzas with dried tomatoes, rocket, thyme, garlic and plant-based cheese are now available for £3.99 in 179 Tesco stores.
OUMPH! is a brand by the Swedish company Food for Progress. It is known for its vegan meat products, which have also been on sale at Tesco for some time and for which it has won several awards. These include Pulled Oumph!, Kebab Spiced and The Chunk. The retail giant’s own vegan and gluten-free Margherita Pizza is already available from Tesco.
Anna-Kajsa Lidell, co-founder and Head of Progress Strategy, said: “At Food for Progress, we believe in delicious and environmentally-friendly food. With our pizza, we hope to reach new consumer groups beyond the vegan and vegetarian core fan community.” She continues, “The demand for plant-based options is growing. With all due respect for slow cooking, we often simply don’t have time to cook. Then we need good, quick food that tastes great – like the Oumph! Pizza.”
