Food & Beverage

Partake Vegan Cookies Launch into Retail Sector Following $1 Million Investment from Jay-Z

Partake cookies has launched into the retail sector. Target Stores, the 8th largest retailer in the United States, will stock all 3 flavors; Soft Baked Cookie Butter, Crunchy Chocolate Chip and Crunchy Birthday Cake.

In June of last year, the founder of Partake secured $1 million investment from Marcy Venture Partners, a venture capital firm co-founded by hip hop billionaire Shawn Jay-Z – who is said to be “vegan curious” and launched a vegan meal service with his wife called 22 Days Nutrition, alongside their personal trainer, Marco Borges.

Founder Denise Woodward was a corporate executive at The Coca-Cola Co. Inspirationally, she began trading from her car in 2016 with her scratch-made cookies and then 3 years on became the first black woman to raise over $1 million for a food startup company. Now her brand can be found in over 1600 Target retail stores across North America, with more scheduled to follow.

Partake-Single Serve Grpweb)
Image supplied by Partake Foods

This story began in 2016 when the family suffered a near miss as her daughter very nearly died from a corn allergy, which also unearthed an allergy to nuts. Ms Woodward left her job to concentrate on creating a vegan food startup that specializes in allergen-free cookies. All Partake cookies are free-from the top eight food allergens: cow’s milk, eggs, peanuts, tree nuts, fish, shellfish, soybeans, and wheat.

Ms Woodward wrote in her blog: “It is truly a dream come true to see Partake transform from an idea to a brand you can find in nearly every Target in the U.S. I am so thankful that I can show my daughter that when you see a problem, you don’t sit on the sidelines waiting for a solution – you make one. Creating Partake and seeing it at Target is the culmination of so many years of hard work paying off.”

ClosePlease login
See all bookmarks