US dog nutrition brand Petaluma announces the launch of its first senior dog food formula. Designed especially for the needs of older dogs, The Baked Pumpkin & Peanut Butter Flavor is veterinarian-formulated to provide “age-defying” nutrients to senior dogs.
“Just as humans benefit from a diet optimized to their age and lifestyle, the same goes for our pets”
According to Petaluma, its new formula is “the first” plant-based dog food specifically targeted toward senior dogs. Made with functional ingredients like peanut butter, applesauce and odor-fighting herbs, the new Baked Pumpkin and Peanut Butter Flavor also includes DHA omega-3 from algae oil, curcumin extract from turmeric, dietary fiber from pumpkin, and plant-based glucosamine.
Petaluma states its evidence-based formula provides complete nutrition while addressing common health concerns such as inflammation, digestion, mobility and a healthy weight.
“As a veterinarian and pet food formulator, I know firsthand how critical nutrition is in the overall health and longevity of a dog,” said Dr. Blake Hawley, veterinarian and lead formulator for Petaluma. “A proper diet can help prevent and address chronic illness as well as support healthy weight, mobility, and cognitive functioning.
“There are one-size-fits-all formulas – usually marketed as ‘All Life Stage’ diets – on the market, however, lifestage-specific diets offer optimized nutrition based on your dog’s changing metabolic needs that come with age. Petaluma’s senior formula is plant-based and has optimized levels of vitamins, minerals, protein, fat, and fiber for senior dogs.”
Founded by Garrett Wymore and Caroline Buck, Petaluma produces a line of “gently baked and sustainable” dog food and treats. The company’s original kibble, available in a Sweet Potato and Peanut Butter flavor, was formulated with veterinarians to offer a nutritionally complete alternative to conventional meat-based kibble. To create its products, the company says it sources carefully selected ingredients from organic farms.
Earlier this year, Petaluma made its brick-and-mortar debut at Erewhon Markets across Southern California. Petaluma Baked Pumpkin and Peanut Butter Flavor for seniors will be available at feedpetaluma.com in five and 18-pound bags.
“Just as humans benefit from a diet optimized to their age and lifestyle, the same goes for our pets. When our own dog entered his golden years, however, we noticed the plant-based category was lacking in options for seniors,” said CEO and Co-Founder Garrett Wymore. “Our new Baked Pumpkin & Peanut Butter Flavor addresses this gap as the first plant-based formula to specifically consider the specific needs of senior dogs.”