The British restaurant chain Pizza Express will soon be selling its own frozen vegan pizzas via retail outlets. According to the company, the vegan pizza will soon be available in hundreds of supermarkets across the UK, including Waitrose.
Timothy Love, Senior Marketing Manager at Pizza Express, said the new vegan product options are a response to changing dietary trends. The chain continues to work to meet the increased demand for vegan food, and already offers many vegan menu options in its own restaurants.
This expansion move by Pizza Express, which until now has only been active in the catering industry, reflects the particular dynamism of the UK food market, where vegan product alternatives are becoming increasingly popular. Throughout Europe, the markets are becoming increasingly vegan-friendly and providing manufacturers with good development opportunities.