Pizza Hut has denied that it will be offering vegan cheese in all of its U.S. locations from this summer, as reported in the Vegan Herald. Despite recent reports welcomed by vegans around the US, a Pizza Hut spokesperson tells The Takeout that the news was unfortunately not the case.
The fast food industry in the US is noticing a strong increase in demand for plant-based alternatives. Vegconomist reported findings earlier this month from the marketing-trends analytics software, SEMrush, that stated Pizza Hut (USA) has the 5th highest recorded figure of people searching for plant-based in its menus. Its average monthly total of searches was 6,367.
Pizza Hut UK welcomed the addition of vegan cheese to its menu as a permanent fixture in 2018, after experiencing ‘phenomenal demand’ following the product’s initial trial. Coinciding with Veganuary this year, the British side of the restaurant chain also launched a vegan jackfruit pizza in all of its UK restaurants, after sales exceeded 10,000 during its trial, selling over nine thousand plant-based pizzas in the first two weeks.
However, a Pizza Hut representative said that, “While we’re proud of our dedicated vegan menu in the U.K., the report is inaccurate and we have no plans at this time to carry vegan cheese at our U.S. locations.”