“Innovation is an ongoing process. It is the continual improvement of ideas, and the generating and stacking of IP to ultimately create a revolutionary product or service,” CEO of Protein Industries Canada Bill Greuel said. “This project exemplifies the Global Innovation Cluster program and the benefits of collaborative innovation. By building off IP generated in the first project, and by bringing in new partners and their IP, new technology is being created, leading to a premier, commercial, first-to-market product.”
“Building on the success of our previous project, which yielded a world-first whole-cut seafood alternative that looks, cooks, tastes, and flakes like salmon, we are excited for this new project to bring this product to market,” explains Chris Bryson, founder & CEO of New School Foods. “In addition to optimizing our novel food processing technology with the support of our consortium partners, we’ll be building out our own production assembly line, providing a competitive advantage to fine-tune product quality and optimize costs so that we can create a plant-based alternative built for a wide audience.”
Since its inception in 2018, Protein Industries Canada, in collaboration with industry stakeholders, has channeled investments nearing half a billion dollars into innovative initiatives related to plant-based food, feed, and ingredients. Notably, Protein Industries Canada received a renewal from the federal government in February 2023, accompanied by an additional infusion of $150 million in funding. The organization joined forces this summer with Innovate UK, the UK’s national innovation agency, for a new bilateral partnership to advance the connections between both countries’ food sectors.
“Our government is pleased to see the Protein Industries Cluster and its project partners build on the success of this truly Canadian innovative solution,” said the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry. “These new technologies will support the increased production of a high-quality plant-based salmon fillet alternative, expanding sustainable and nutritious options available to Canadians and helping meet domestic and global demands.”