Publix stores will now stock Impossible Foods meatless burgers at over 1,200 locations. The supermarket chain, which mainly operates throughout the southeastern US, is gradually increasing its portfolio of plant-based options. The latest partnership with Impossible is a big step in the right direction.
Publix is the most ubiquitous supermarket chain in Florida, the third most populated state in the US. Ranked #8 by Forbes as one of America’s largest private companies in 2019, Publix is taking strides to meet the growing demand for plant-based foods in the region. The partnership with Impossible Foods is just the latest sign towards a more vegan-friendly supermarket chain.
Earlier this year, the gluten-free company, BFree Foods, announced the launch of two of its flagship products in Publix grocery stores, the brand’s Soft White Rolls and Stone Baked Pita Bread, both of which are vegan. The largest employee-owned grocery chain in the United States also began stocking Don Lee Farms Organic Harvest Blend Veggie Burger, Organic Chipotle Black Bean Burger, and the Organic Plant-Based Burger, found in the frozen section.
But the vegan selection at Publix goes beyond the brands mentioned above. Beyond Meat products have been available at Publix since 2014, among the first supermarket chains to stock their shelves with the alternative meat giant, and its almond, soy and oat milk selection is substantial.
Founded by George Jenkins in 1930, Publix opened its first store in Winter Haven, Florida in 1930. As consumer demand for plant-based and vegan-friendly foods continues to increase, the company aspires to meet that demand to keep its competitive advantage, especially in areas like Miami, which ranks in the top ten most vegan friendly cities in the US, according to PETA, and has a respectable concentration of Publix stores.
Publix is one of numerous North American supermarket titans that is continuously partnering with plant-based companies, and it is very likely it will continue to do so.