Quick-service restaurant chain, Hardee’s, has announced its partnership with Beyond Meat to offer the Beyond Breakfast Sausage™ Biscuit and Original Beyond Thickburger for a limited time. The plant-based sandwich options are now available in the Raleigh, North Carolina, and Kansas City, Missouri markets.
In celebration of the launch, Hardee’s will offer customers a free Beyond Breakfast Sausage Biscuit or Original Beyond Thickburger with the purchase of a large drink on Monday, October 28, at participating locations in Raleigh and Kansas City while supplies last.
CKE Restaurants Holdings, Inc., the parent company of Hardee’s and Carl’s Jr., was an early entrant into the plant-based fast-food space. In December 2018, Carl’s Jr. became one of Beyond Meat’s largest US plant-based, quick service partners with the launch of the Beyond Famous Star. With more than 4.5 million Beyond Famous Stars sold to-date, Hardee’s has taken critical insights from the Carl’s Jr. launch and applied them to this test launch. CKE has over 3,900 franchised and company-operated Carl’s Jr. and Hardee’s restaurants in 44 states or US territories, and 42 countries.
“Core to our brand DNA, at Hardee’s, we’re always looking to offer new and innovative menu items that bring our customers the hand-crafted quality they know and love. The new test of Beyond Meat products for the Hardee’s menu is bringing today’s consumers the innovation they crave, morning, noon, and night,” said Jenna Folk, Sr. Director of Brand Marketing, Hardee’s. “We’re kicking off the plant-based test in two markets with a strong college presence – we know college campuses specifically are helping to drive bold new conversations and lead culinary trends of the future, like the flexitarian diet. Knowing Beyond Meat is the market leader in the category, and with the tremendous success we’ve had at Carl’s Jr., we’re thrilled to expand the partnership in select Hardee’s restaurants.”
“Hardee’s has a strong heritage across the Southeast, and their desire to offer the Beyond Burger and Beyond Breakfast Sausage reflects an important shift in the demand for plant-based meat,” said Ethan Brown, CEO, and Founder, Beyond Meat. “We’re excited to make plant-based options accessible in more and more communities as we move toward a better-for-you, more sustainable future.”