Product of the Year, the UK’s biggest product survey, carried out a study which found that almost half of the UK population (44%) would choose plant-based products for their positive health benefits. It also reveals this year’s winner in the plant-based category to be a food giant known for its meat and dairy produce.
UK consumers were asked to identify factors that would encourage them to try a plant-based product with 44% saying health is most tempting as a factor, 31% citing cost as a determining factor, and only one in four (25%) identifying environmental factors.
“Over the past few years we have seen more and more plant-based products win Product of the Year awards,” says Helga Slater, MD of Product of the Year. “With Richmond meat-free sausages taking top honours this year and with a particular focus on health and wellbeing, we predict increased levels of innovation in the sector with more plant-based products picking up awards in 2021.”