Sainsbury’s Introduces New Vegan Range

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© J Sainsbury plc

According to UK supermarket Sainsbury’s, the demand for vegan food has risen “substantially.” The store, unable to ignore this increasing requirement for plant-based products, has introduced 21 new products suitable for vegans, including a Linda McArtney Hoisin Duck Meal Kit featuring soy-and wheat-based vegan duck.

A recent survey by comparethemarket.com revealed that 3.5 million people in the UK now categorise themselves as vegans, making up 7% of the entire population, up from only 540,000 in 2016. James Hamilton from Sainsbury’s commented: “We know our customers are now seeking out more vegan and vegetarian options on the shelf which is why we’re launching new plant-based products.” Hamilton added that the sales of plant-based foods at the supermarket are rising by a massive 20% per week.

The new range also includes products designed with a similar look and taste to animal meat, for example, Naturli mince and burgers which will be sold in the meat aisle, which will be the first time a supermarket in the UK has ever sold vegan products in the meat section.

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