One of North America’s largest mushroom growers, announced today the launch of the company’s new snack food venture, Shrooms Snacks. The brand aims to provide great tasting, better-for-you snacks using mushrooms grown and handpicked on the South Mill farms in Kennett Square, Pennsylvania, the mushroom capital of the world.
“We saw an opportunity to create something new and authentic using our 80 years of mushroom growing experience,” says David Eberwein, Director of Innovation & Business Development at Shrooms Snacks. “As the popularity of plant-based snacking continues to rise, we started thinking about ways to reinvent the mushroom to create convenient, better-for-you snacks that taste amazing and use the fresh, whole mushrooms we’re growing and farming every day. After much development, we’ve created a line of snack products that are unlike anything else on shelves today, and we’re excited to bring them to mushroom lovers everywhere.”
The company is entering the snack food category with a real bang-releasing four product lines with a combined 14 flavors. All product lines are tree nut free and dairy free, and the majority of SKUs are gluten free, vegan, and kosher. Shrooms Crispy Mushroom Snacks are Non-GMO Project Verified.
“Mushrooms are experiencing a surge in popularity as people from all walks of life get smart about snacking,” says Lewis Macleod, CEO of South Mill Champs. “With more than 80 years of experience, we know mushrooms, so we’re a natural fit to lead the development of this category of great tasting, better-for-you snacks. We really believe in this brand and product, and want to revolutionize how people think about mushrooms.”
Shrooms Snacks are available for nationwide distribution on Amazon.com. For more information on local retailers and product details, visit ItsAMushroom.com.
