California gourmet plant-based seafood manufacturer, Sophie’s Kitchen, announced plans to showcase its vegan seafood substitutes at Natural Products Expo West in Anaheim, California. Its exhibit will be located at Booth #890 on March 3-7. The company also plans to kick off its #FishFaceChallenge social media sweepstakes at the event.
Contestants launch the sweepstakes by posing with a live mermaid in the underwater-themed photo experience at Sophie’s Kitchen’s booth. Attendees at the event and consumers at home participate by posting their best fish face imitation photo on Facebook or Instagram, tagging @veganseafood, and adding hashtag #FishFaceChallenge. All participants will be entered to win a two-night stay at The Stanford Inn, a vegan-friendly, luxury eco-resort on the Mendocino coast, as well as several of Sophie’s Kitchen products. The contest runs from March 3 – April 3, 2020.
“Consumers are steering demand toward sustainable, healthful, and natural options,” said Miles Woodruff, CEO of Sophie’s Kitchen. “Natural Products Expo West is a place where you can see the change taking place and connect with the leaders and innovators driving the shift. Seeing companies like Sophie’s Kitchen and the other exhibitors there grow and reach more people is inspiring because it’s about more than just business.”
“There’s an urgent need to introduce people to the health and environmental benefits of a plant-based diet, which is why we have created great-tasting plant-based alternatives to their favorite foods – so they can feel good about what they’re eating without giving anything up,” Woodruff said. “It’s important to lead people on a journey where they learn and discover and make positive decisions. Sophie’s Kitchen is the platform we use to drive positive social and environmental change at scale. Producing amazing plant-based seafood alternatives is our method for doing that.”
Sophie’s Kitchen produces 100% vegan, non-GMO, trans-fat-, hydrogenated oil- and artificial flavoring-free products. It was the first plant-based seafood alternative widely available to consumers in supermarkets and are available in 3,500 retail locations throughout the US, Canada, and the UK, and on Amazon.
More than 86,000 professionals from the natural products industry attend Natural Products Expo West, where 3,600 companies fill 580,000 square feet of display space.