Plant-based protein company Before the Butcher has launched The Original Butcher Stick – Pepperoni Style, a plant-based alternative to traditional meat snack sticks. The new product is formulated with sunflower protein and is free from soy, gluten, GMOs, and cholesterol.
The Butcher Stick is positioned as a plant-based snack option suitable for vegans, flexitarians, and general snack consumers. It is designed for impulse purchases in locations such as convenience stores, gas stations, and grocery checkout aisles. The company notes its competitive pricing against conventional meat-based snack sticks as a key advantage for retailers.
“It’s a standout choice for consumers looking for a nutritious on-the-go bite”
Unlike traditional meat snacks, which often contain high levels of saturated fat, sodium, and artificial additives, Before the Butcher’s offering provides a nutrient-conscious alternative.
Founded in 2017, Before the Butcher has expanded its presence in foodservice and retail, including a distribution partnership with DOT Foods and a collaboration with Rosati’s Pizza. The company’s product line includes a range of meat alternatives aimed at both foodservice operators and consumers seeking plant-based protein options.
Growth in vegan snack market
The vegan snack sector is projected to grow at a compound annual growth rate (CAGR) of 6.9% through 2030. The plant-based convenience food segment, which includes single-serve and ready-to-eat products, continues to expand in response to consumer demand for quick and nutritious options.
Before the Butcher will showcase The Original Butcher Stick – Pepperoni Style at Natural Products Expo West in Anaheim from March 4-7 at Booth #5511. Attendees will have the opportunity to sample the new product and explore the company’s broader portfolio of plant-based meat alternatives.
Danny O’Malley, founder and president of Before the Butcher, described the product as a convenient, flavorful option for consumers reducing meat consumption. “The Original Butcher Stick is a flavorful, plant-based alternative to traditional meat snacks, delivering great taste and convenience without compromise. With its bold, satisfying flavor and natural ingredients, it’s a standout choice for consumers looking for a nutritious on-the-go bite.”
