Mondelēz International has recently introduced Cadbury‘s Plant Bar, a vegan chocolate version of the brand’s famous Dairy Milk bar, to the Canadian market.
Canadians looking to enjoy a dairy-free chocolate treat now have the 90g Plant Bar in Chocolatey Smooth and Salted Caramel flavors available at retailers nationwide. Cadbury’s Plant Bar is vegan-certified by the Vegan Society UK.
We’re delighted to finally have a vegan option for Canadians
Cadbury’s chocolate products in Canada, including Cadbury’s Plant Bar, source cocoa through Cocoa Life – Mondelēz International’s sustainable cocoa program, which recently received a $600 million investment. Mondelez claims its program encourages responsible farming, helps fight deforestation, and supports cocoa farming communities.
Canadians’ tastes are changing
Cadbury launched the vegan Plant Bar in the UK in October 2021, following years of development carried out by the Mondelēz International R&D team. With the vegan chocolate industry expected to be worth $1 billion by 2027, it’s no surprise that Mondelēz is looking to compete in the Canadian market.
“We know many Cadbury-lovers have been excited for the arrival of the Cadbury Plant Bar since it launched in the UK last year, and we’re delighted to finally have a vegan option for Canadians,” said Chantal Butler, head of marketing, Mondelēz Canada.
“As one of the leaders in snacking, we know Canadians’ tastes are changing, which is why it’s our ambition to provide a wide range of products for snack lovers with even more choices to suit their lifestyles,” Butler added.
The 90g Cadbury Plant Bar is available at retailers across the country.