Sweets & Snacks

CRAVE Launches the “UK’s First” Gluten-Free & Vegan Doughnuts for Air Fryers

UK free-from food brand CRAVE has announced the launch of its first frozen product, a pack of six sugar ring doughnuts that are vegan and free from gluten and dairy.

Called CRAVE Dodoughs, the doughnuts are said to be the first in the UK to feature air fryer instructions on pack. They are formulated to withstand high cooking temperatures, and can be prepared in an air fryer in just five minutes. They can also be microwaved in 30 seconds.

“We’ve been working on these bad boys for a few months now and I’m super excited to bring sweet and fluffy treats to the masses,” said CRAVE founder Rob Brice. “Fresh doughnuts can often go hard and stale quite quickly, but that won’t be a problem anymore with our first frozen product. The growing demand for egg, milk, and gluten-free vegan products has led us to this launch — we think Dodoughs are game changers, and like all of our products, they are good enough for people without allergies as well.”

The doughnuts will launch at Sainsbury’s and Morrisons from June 2.

CRAVE air fryer vegan doughnut

“We are all about inclusivity”

The launch comes just two months after CRAVE launched another new product, a nut-free alternative to peanut butter. Made from sunflower seeds, the spread provides an accessible option for those suffering from peanut allergies.

The brand also introduced gluten-free and vegan sandwich cookies in December. Inspired by birthday cake, the product is CRAVE’s first cookie and contains a vanilla cream filling with sprinkles.

“We are a brand all about inclusivity and bringing people the products they crave. Bold and unapologetic, we are all about taste; we stand out so you fit in,” said Brice.

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