Sweets & Snacks

Dirtbag Bar: A Chewy Wholefood Chocolate Bar With a Mission for Mental Health

Dirtbag Bar is a vegan chocolate bar created by Mark Andrew Gravel for consumers looking for healthier snacks for humans and the planet. The bar is organic, vegan, and free of GMOs and gluten.

Based in Jackson Hole, Wyoming, Dirtbag is a purpose-driven company that raises money for mental and environmental health initiatives. A portion of its sales go to 1% for Mental Health — a social impact project broadening access to mental health care — along with 1% for the Planet, a philanthropic organization working to drive positive change.

Coinciding with Mental Health Awareness Month, Dirtbag has announced that its website will be live in mid-May, with plans to ship its product nationwide across the US.

Dirtbag Bar product
© Dirtbag Bar

Clean ingredients

Described as “clean and light”, Dirtbag Bar contains organic, whole-food ingredients without added sugars, powders, oils, or syrups. Using dates for sweetness, 100% dark chocolate, rolled oats, and sunflower, the snack provides a nutritious alternative to sugary confectionery.

The new healthy chocolate bar is currently available at Bi-Rite (SS23), Dez Fine Food & Provisions, Dimes Market, EBO & Co Grocery, Elroy’s Monterey, and Erewhon (SS23); also at Marlow & Sons, Monsoon Market, Parkside Stinson Beach, Pop Up Grocer, Rainbow Bridge Ojai, Stella’s Fine Market, The Goods Mart, and Wine + Eggs.

“A chewy, chocolatey snack bar with a mission for mental wellness? Sign us up. When you can’t shake the craving for a good ol’ chocolate bar, Dirtbag answers the call with decadent flavor, clean ingredients, and community investment,” says The Goods Mart on its website.

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