British plant-based chocolate brand H!P (Happiness !n Plants) has unveiled a new product, the Crunchy Orange chocolate bar.
Developed in response to consumer demand, the bar combines oat milk-based chocolate with natural orange flavouring and crunchy waffle cone pieces. The cocoa used is single-origin, sourced from Colombia.
“Nothing beats the iconic combination of chocolate and orange.”
Sold in plastic-free packaging, H!P’s products are said to have a 50% lower carbon footprint than conventional milk chocolate. They are described as “a firm favourite with Gen Zers and millennials”.
Earlier this year, H!P launched three new bite-size chocolates in sharing pouches — Caramel Crunch Peanuts, Peanut Butter Truffle Bites, and Chocolate Buttons. Other products in the range include bars in the flavours Cookies No Cream, Salty Pretzel, and Salted Honeycomb.
H!P was founded by James Cadbury, the great-great-great-grandson of the founder of multinational chocolate brand Cadbury. In January, the entrepreneur raised £4.25 million from investor Richard Koch, announcing that the funding would be used to expand H!P and his luxury chocolate brand Love Cocoa.
“Nothing beats the iconic combination of chocolate and orange. Orange oat m!lk chocolate has been one of the most demanded flavours from H!P customers for months, proving that this timeless classic remains massively appealing to a younger adult audience. We can’t wait to see what everyone thinks of it,” said Cadbury.
The new bar is now available via H!P’s website.