Closely following James Cadbury’s raise of £4.25M to open several new retail stores in London and increase distribution of the plant-based HiP Chocolate brand, H!P (Happiness !n Plants) unveils a range of new oat milk-based, bite-sized chocolate treats.
“Our success is testament to the enduring popularity of oat milk”
The sharing pouches will initially be available to purchase via hipchocolate.com and are set to roll into Selfridges and Whole Foods later this month. The range entails:
- H!P Caramel Crunch Peanuts – RSP £3.00 /90g pouch – Crunchy peanuts in a sweet and caramel oat m!lk chocolate shell.
- H!P Peanut Butter Truffle Bites – RSP £3.50 /80g pouch – Bite-size oat m!lk chocolate truffles with a creamy peanut butter filling.
- H!P Creamy & Smooth Chocolate Buttons – RSP £3.00 /90g pouch – H!P’s original creamy and smooth oat m!lk chocolate in button form.
Described by the brand as a “firm favourite with Gen Zers and millennials up and down the country,” HiP was launched in 2021, debuting with four bars in Smooth & Creamy, Cookies NO Cream, Salted Caramel and Salty Pretzel flavours. As well as widespread UK availability, the vegan chocolates are also distributed in Benelux by Brandplant of the Netherlands.
Sustainably produced
According to the company, H!P’s carbon footprint is over 50% lower than chocolate made with cow’s milk, comes in 100% plastic-free home-recyclable packaging, and uses sustainably sourced single origin cocoa.
H!P founder, James Cadbury, great-great-great grandson of the original Mr John Cadbury, says: “Introducing these sharing pouches gives vegans and flexitarians greater choice when it comes to their dairy-free chocolate snacking. We believe they’ll be a huge hit with H!P fans up and down the country, as well as attracting new followers to the brand. Our success is testament to the enduring popularity of oat milk, which we believe not only tastes as good as traditional dairy milk, but is also far more sustainable to produce.”
The brand is available online at www.hipchocolate.com as well as sold via Getir, Gopuff, Holland & Barrett, Ocado, Sainsbury’s, Selfridges, Whole Foods and independent retailers nationwide.
