Sweets & Snacks

Latina Women-Owned 2FIT BRANDS Launches Healthy Vegan Brownie Bites

2FIT BRANDS, based in Virginia USA, has introduced a third healthy snack to its popular product line. Brownie Bites are vegan, gluten-free, and low sugar. The healthy treats join the current product portfolio including Chocolate Peanut Butter, Vanilla Crunch and a 2FIT sample pack.   

According to Colombian-born entrepreneurs Nathalia Rojas and Marcela Charry, 2FITBRANDS is one of the fastest-growing healthy snack food firms in the US, progressing in three years from production in their home kitchens to Amazon sales that increased 830% YOY last year. The vegan snack company launched in 2019 with Vanilla Crunch and Chocolate Peanut Butter varieties.

“People are loving the products and you can find our Chocolate Peanut Butter and Vanilla Crunch Protein Bars at LifeTime health clubs around the country. We have also been a top seller on Amazon,” Rojas said. “We let our products prove themselves, and our customers’ taste buds love them.”


“Our competitors are spending a lot on marketing to compete with us and we were not even a 10th of their size. That means our product is amazing and people are enjoying it,” the female founders commented.

2FITBRANDS’ plan for the future is to provide even more options within the vegan snack space with a focus on kids’ products. “We’ve created Brownie Bites for the whole family to enjoy. Most products have a lot of sugar, and that’s not good for kids. 2FIT BRANDS focuses on providing nutritionally balanced products for the entire family,” Charry said.

“We are especially pleased with how much people are liking our Brownie Bites. Kids love them. We get notes from parents that there’s finally a snack they can give their kids and not feel guilty since they are sweetened with Stevia and stay away from sugar alcohols and refined sugar. It’s a product that not only tastes good but has a very balanced nutritional chart.” 


Recent Posts

Scientists Confirm MycoTechnology’s Potential to Nutritionally Outperform Animal Products

According to a new study published by the Journal of Food Science and Technology, MycoTechnology’s…

June 30, 2022

AlgiKnit Raises $13 Million to Scale Sustainable Kelp Yarn Production

Sustainable kelp yarn producer AlgiKnit has raised $13 million in its Series A funding round,…

June 30, 2022

Newly Formed Project Eaden Raises €8M For Alt Beef Products With “Unseen” Texture and Taste

Newly formed German foodtech Project Eaden announces an €8 million seed round led by Sweden-based…

June 30, 2022

BALPro Study Says 73% of Germans Eat Alt-Protein Products on a Regular Basis

Research by the Association for Alternative Sources of Protein (BALPro), in collaboration with Bloom Partners,…

June 30, 2022

Briana King and Green Monké to Launch High-Dose THC Beverage in California

 Los Angeles-based skateboard icon and popular cannabis soda announce collaboration on new can design and…

June 30, 2022

Green Generation Fund Raises €100M to Provide Seed Capital to Alt-Protein Startups

Entrepreneurs Manon Littek and Janna Ensthaler have launched the €100 million Green Generation Fund, after…

June 30, 2022