Closely following the successful launch of the brand’s Nutty Choc Balls, which saw almost a quarter of a million vegan Ferrero Rocher-style treats purchased in only three weeks, LoveRaw today launches its latest NPD, the Caramelised Biscuit Cre&m Wafer.
“The Caramelised Biscuit Cre&m Wafer is unlike anything else within the category”
The new product is a variant of LoveRaw’s existing crispy wafer, this time filled with a biscuit cream with a caramel layer and crunchy biscuit crumb. The bar is available in Asda stores nationwide from this week with further listings in Holland & Barrett, SPAR, and more than 100 WHSmith travel stores. As with all of LoveRaw’s product portfolio, the new bar is free of palm oil, dairy products or artificial ingredients.
Love Raw, which reports it is now the fastest growing plant-based impulse company in the UK, has a retail presence in Waitrose, Ocado, Co-op, Whole Foods Market and a number of smaller independents.
Manav Thapar, Co-Founder at LoveRaw, comments: “Our new Caramelised Biscuit Cre&m Wafer is an exciting addition to our wafer bar range, and will ultimately give those leading a vegan diet – and also those that don’t – greater choice when it comes to indulgent snacks.
“The Caramelised Biscuit Cre&m Wafer is unlike anything else within the category and follows hot on the heels of our Nutty Choc Balls which have already been a huge success. Our mission is to create the best-tasting and most innovative plant-based chocolate products and the new wafer bar delivers on this. The quality and taste of LoveRaw is as good as, or better than, conventional chocolate.”
Stay tuned for our interview with the LoveRaw founders tomorrow, 4th August, when the Caramelised Biscuit Cre&m Wafer be on sale for £1.69.