Swizzels has launched a range of new vegan sweets for Veganuary, as the UK confectionery brand prepares for the fourth year of its “All These, All Year, All Vegan” campaign.
The new products include three variety bags (Luscious Lollies, Scrumptious Sweets, and Curious Chews), along with the Party Mix tub, Minions chew bars, and the Minions tropical chew bag. They add to Swizzels’ existing vegan-friendly range, which includes Refreshers chews, Rainbow Drops, Love Hearts, Fizzers, and more.
Last year, Swizzels reported a 22% jump in sales during Veganuary, following the success of the company’s annual campaign to promote its vegan sweets. With more people than ever signing up for Veganuary 2023, Swizzels could be set for an even bigger boost.
Vegan confectionery in the UK
As sales of vegan confectionery rise in the UK, brands are increasingly launching new products to keep up with demand. This includes a range of Christmas options, from dairy-free truffles to advent calendars containing oat milk chocolate.
Over the past year, the UK has also seen several major confectionery brands launch plant-based versions of their products — such as Nestlé’s KitKat and Mars’ Galaxy and Topic bars — to cater to changing tastes.
“As more and more people are becoming conscious of their eating habits and switching to a vegan diet, we are keen to continue to create products that everyone can enjoy, no matter their lifestyle,” Swizzels brand manager Holly Drescher told Vegan Food & Living. “We want Swizzels fans to feel confident they can still enjoy a sweet treat with a wide range to choose from and that they’re available all year round, not just for Veganuary.”
