Swine flu: an opportunity for plant-based meat?
In order to emerge from the vicious cycle of ever-new infections, plant-based meat or laboratory meat in China could receive increased attention in the food policy debate. Meat alternatives could not only curb the multi-billion losses of the agricultural industry, they could also help to improve consumer confidence. Rising meat prices are causing more and more discontent among the population, and mass protests are certainly not in the government’s interest.
For the Chinese government, the increased consumption of meat alternatives would have another positive effect: according to doctors, reducing meat consumption could contribute to improving the health of the Chinese population. This would also help to limit the billions spent on treatments for diet-related diseases.