Food & Beverage

Taco Del Mar Adds the Beyond Meat Taco Nationwide Today

Following its successful test launch earlier this year, Taco Del Mar has announced that it is rolling out its new Beyond Meat® Taco across all locations beginning today. The Beyond Meat plant-based protein is now on its current vegetarian and vegan menu for a limited time.

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©Business Wire/Taco Del Mar

The Beyond Meat Taco features Beyond Beef® Feisty Crumbles sautéed with medium chipotle salsa, diced onions, and minced serrano peppers. Topped with shredded cheddar and Monterey jack cheese, shredded lettuce, pico de gallo, and jalapeños, it is served on warm corn tortillas. When ordered without cheese, the Tacos are vegan-friendly.  The Beyond Meat can also be ordered in Taco Del Mar’s burritos, enchiladas, taco salads, or quesadillas.

Customers who tasted the Beyond Meat during the test period gave positive reviews of the flavor and quality of the plant-based taco. Feedback included: 

  • “I love the boldness of the spices.”
  • “Deliciously spicy flavor. I thought it was beef.”
  • “I could barely tell it wasn’t ground beef.”
  • “I like the fresh veggies.”
  • “The flavors! Loved the Beyond Meat.”

“Introducing a plant-based protein to our menu allows us to offer our meat-eating customers looking to reduce their meat intake an option that doesn’t sacrifice on taste, and also expands our vegetarian and vegan options,” said Chef Mike Gieseman, Director of Culinary and Innovation for REGO Restaurant Group, which owns Taco Del Mar. “By introducing Beyond Meat to our guests, we continue our commitment to producing innovative and delicious menu offerings that embrace our signature Baja-style Coastal Mexican flavors.”

Founded in 1992, TACO DEL MAR® is a quick-service restaurant chain inspired by southern Baja, Mexico’s coastal beach shacks known for serving tasty burritos and tacos. It offers a fresh, fast alternative to traditional Mexican food and features Burritos, Baja Style Tacos, Savory Enchiladas, and more. It also offers vegetarian and vegan-friendly menu options. The entire menu is trans-fat-free and features long grain rice, beans, and tortillas that are baked, not fried. TACO DEL MAR® has nearly 100 locations throughout the US and Canada. 

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