Supermarket giant Tesco has doubled its vegan food range for Veganuary which has seen enormous success so far this year, with a record 300K participants trying veganism for January.
In response to this surge in numbers, M&S launched its Plant Kitchen range last week, Waitrose launched their “fishless fingers” made from seaweed tofu, and ALDI and Sainsbury’s have also expanded their plant-based offerings. Tesco has taken the step of doubling their Wicked Kitchen range to a total of 46 ready meals in the categories of Lunchtime Heroes, Dinnertime Saviours, and Wicked Desserts.
The lunchtime ready meals include Curried Cauli Pasty, Italian Style Cold Cuts Subs, Turmeric Cauliflower & Coconut Bites,and Curried Protein Pot. The dinnertime offerings include Pesto Lasagne, Big Bros Enchiladas, and Stir Fried Black Pepper Tofu. The vegan friendly desserts include Charred Pineapple Dream Cake and Red Velvet Brownie.
Tesco, we applaud you.
