Impossible Foods announces a new strategic alliance today with Disney Parks, Experiences, and Products. As part of the alliance, the food tech startup’s flagship product – Impossible Burger – will be designated as the “Preferred Plant-Based Burger” of Walt Disney World® Resort, Disneyland® Resort, and Disney Cruise Line.
Impossible Foods’ award-winning plant-based burger will be available at multiple locations, including Tony’s Town Square Restaurant in Magic Kingdom Park at Walt Disney World® Resort, Smokejumpers Grill in Disney California Adventure at Disneyland® Resort, and more.
On February 28, Disney will debut Impossible Foods menu items at its Disney California Adventure Food & Wine Festival. The menu items will include:
- Petite Impossible™ Burger with Guac and Pepper Jack Cheese served at Avocado Time Marketplace
- Impossible™ Cheeseburger Mac & Cheese served at Nuts About Cheese Marketplace
- Impossible™ Meatball Submarine served at Paradise Garden Grill
Impossible Foods Head of Culinary, J Michael Melton, will be offering live demonstrations on March 7 and 8 as part of the Food & Wine Festival.
The partnership follows Disney’s September 2019 announcement of plans to add plant-based options at all major quick and table service dining locations in their US theme parks. More than 400 plant-based dishes are now available at Walt Disney World® Resort in Florida, and more will be offered at Disneyland® Resort in California this spring.
“We are thrilled to be working with Disney,” said Dennis Woodside, President of Impossible Foods. “The millions of park-goers who visit Disney Parks and Resorts and sail on Disney Cruise Line each year – including those who are reducing their impact on the environment by eating less meat – will now be able to order the Impossible Burger and other delicious dishes made with our plant-based meat. We look forward to the exciting opportunities ahead with this new relationship.”