Food & Beverage

THIS Isn’t Chicken Nuggets and Isn’t Bacon Launching at Patty & Bun

THIS Isn't Bacon
THIS Isn’t Bacon by Justin DeSouza

Burger legends Patty & Bun are expanding their vegan offering across all their sites and partnering with THIS to bring plant-based meats to a wider audience. Along with their ‘Isn’t Chicken’ range, THIS has delivered a plant-based bacon that sizzles, smells like bacon and tastes like bacon

Before founding THIS, founders Andy Shovel and Pete Sharman launched and successfully exited a beef burger chain, Chosen Bun. They spent 1.5 years working alongside food scientists to develop plant-based products that allows consumers to virtually eat meat, whilst being completely cruelty free, without the same environmental impact as meat and with added protein and iron.

THIS Isn't Chicken Nuggets @ Patty&Bun. JustinDeSouza
THIS Isn’t Chicken Nuggets, image JustinDeSouza

Patty & Bun will be the first UK restaurant to serve THIS Isn’t Chicken and Isn’t Bacon, designed to fill a gap in the market for plant-based food that is equally loved by vegans as meat eaters. Made mainly from soy beans, water and peas, THIS takes plant-based ingredients and introduces heat, pressure and water to produce a vegan product with a texture that is said to be extremely similar to meat.

Andy Shovel, THIS co-founder, says: “THIS aims to be the go-to plant-based brand for meat-lovers, so Patty & Bun is an ideal launch partner for us – being so roundly adored by meat devotees. What’s super-exciting for us, is that the P&B team are planning to showcase the products with creative but also quite purist recipes – not drowning them in sauces or seasonings; that’ll allow our ingredients to stand out and really show people how meaty and delicious we can make plant-based food.”

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