TRUWOMEN’s vegan nutritional bars, TRUBAR, are now available in 453 Target stores across the US and online at target.com. The plant-based protein snack is the first-of-its-kind food category known as “Indulgent Nutrition.™
TRUBAR’s Plant Fueled,™ dessert-inspired protein bars contain simple ingredients that include cassava, cacao, and brown rice protein. Available in three flavors, Oh Oh Cookie Dough, Saltylicious Almond Love, and Smother Fudger Peanut Butter, the bars are sold in four-packs and retail for $8.99. Each bar contains 12 grams of protein and is certified vegan, gluten-free, and kosher, are dairy-free and soy-free, non-GMO verified, and do not contain sugar alcohols.
“A trip to Target is on everyone’s weekly to-do list from families to students to athletes to teachers; It’s like a rule of thumb! Being able to bring TRUBARs to our core demographic in an iconic retailer like Target is a huge opportunity for our small, growing business,” says Stephanie Pyatt, Founder of TRUWOMEN. “TRUBARs are the ultimate on-the-go snack with 12g of protein, mouth-watering, dessert-inspired flavors and clean, plant-based ingredients.”
The plant-powered bars launched in the Rocky Mountain region Whole Foods stores in March and are available individually for $2.49.
The Denver-based healthy snacking company has been making its products since 2018. As a female-founded brand, TRUWOMEN supports other female-founded, female-owned, and female-managed businesses that elevate women in their respective organizations. The collection includes nine protein bars and two protein powders.