Food & Beverage

UK: New Plant-Based Ice Creams in Tesco and Morrison’s

As revealed by Vegan Food UK, strawberry oatly ice cream is now available in Tesco stores in addition to the already existing flavours already launched by the company – Chocolate Fudge, Hazelnut Swirl and Salted Caramel. Meanwhile, Morrison’s adds premium ice cream flavours to its own-brand vegan range.

Oatly debuted into Tesco stores last October and continues its success as the best performing oat brand. Last August, Oatly CEO Toni Petersson said to vegconomist: “Having an Oatly oat drink in the fridge has become a statement of personal beliefs, and we’re seeing a post milk generation taking shape.”

Morrisons ice cream

At the same time, Morrison’s has added two coconut milk-based ice-creams to its vegan range: Salted Caramel Swirl (£2.85) and Chocolate Brownie (£2.85). The supermarket also offers soy-based vegan magnums as part of its own brand V Taste.


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