Beyond Meat has announced that it will be introducing its plant-based meatballs into grocery stores across the USA starting this week. By October, Beyond MeatballsTM will be available at several supermarket chains, including Whole Foods, Stop & Shop, Sprouts, Harris Teeter, Kroger, and Albertsons.
Beyond Meatballs are made with pea and brown rice protein and are free of GMOs, soy, gluten, and synthetic ingredients. They are pre-rolled and seasoned with Italian herbs and spices. A pack of 12 meatballs will retail for a suggested price of $6.99.
To celebrate the launch, the company will be hosting pop-up Beyond Meatball Shops in Los Angeles and New York on Wednesday, September 16. Fans will be able to receive a free meal to take away — either a Beyond Meatball Hero or Beyond Meatballs with Spaghetti. Places must be reserved online in advance.
Beyond Meatballs are the third retail product to be introduced by the company this year — earlier in 2020, it launched the Beyond Breakfast Sausage® and the Cookout ClassicTM into grocery stores. Beyond Meat products are now available at over 26,000 retail outlets in the US, and it is the top-selling refrigerated plant-based meat brand in the country.
“We’re thrilled to introduce Beyond Meatballs as they deliver on consumers’ growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients,” said Stuart Kronauge, Chief Marketing Officer at Beyond Meat. “We are proud to introduce our newest innovation at retailers nationwide and know our fans will be excited about the great taste and convenience of Beyond Meatballs.”