Food & Beverage

Vegan Butcher Counter Coming to Californian Grocer

Bristol Farms, an up-market grocery store chain in Yorba Linda, California, will feature plant-based meats and entrees in its butcher counter. This introduction reflects how mainstream veganism is becoming, the days of ‘hard to find’ niche vegan options are becoming a thing of the past.

According to Progressive Grocer, plant-based meats experienced a 23% surge in the USA retail sales in the August 2017-August 2018 time period. Nielsen data States that nearly 12% of U.S. households now purchase plant-based meat.

This follows a similar move from British Columbia’s largest butcher shop Meridian Farm Market, as earlier this year they began offering vegan meat such as Beyond Meat’s Beyond Burger at all of its locations.

Before the Butcher will supply the store with plant-based breakfast sausage and chicken burgers, vegetarian stuffed cabbage, no-meat taco mix, vegetarian meat-loaf, chorizo-stuffed potatoes and a Mediterranean meatless patty, made by Bristol Farms’ chefs using Before the Butcher’s ground products.

Previously, Before the Butcher sold exclusively via the food service channel, this is its first move into retail. Bristol Farms will also debut Before The Butcher’s Uncut brand of 100% plant-based, gluten-free burgers in frozen food cases in major markets later this quarter.

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