Award winning vegan confectionery brand Free From Fellows has secured a deal with Next Retail that will see its Wine Gums and Pear Drops stocked in the well-known retailer from beginning of March. The products will be available in 492 of the 500 Next stores in the UK at the start of Spring.
The award-winning brand’s full range currently includes: Gummy bears, Midget Gems, Cola Bottles, Wine Gums, Rhubarb & Custard, Pear Drops and Lollipops. As well as being sold in the UK it is also being exported to countries including Australia, Denmark, Slovenia, South Africa and the United Arab Emirates.
Lisa Gawthorne, Director at Bravura Foods (Free From Fellows brand owners) commented “It’s a fantastic fit for our brand which appeals to people who want the best sweets without the sugar, gelatine, or gluten – making them highly desirable to the market. The brand continues to go from strength to strength having started its life in the health food trade, the brand extended rapidly to gain listings in retailers that include Sainsburys, Boots, WHSmith, Holland and Barrett and Wholefoods.”
Karl Morris, Director at Bravura Foods adds “We are actively looking at the fashion sector as it represents such a good fit for everything the brand stands for – offering an enjoyable healthier, lower calorie sugar-free range that doesn’t compromise on taste.”