Whole Foods Market Debuts Own Brand Vegan Cheese

a pile of vegan cheese
© womue – stock.adobe.com

Whole Foods Market, known in the USA and the UK for its organic produce; has launched vegan cheddar cheese slices and shreds under its own brand called 365, due to the rising demand for plant-based alternatives for dairy produce. Vegconomist reported in November last year that Whole Foods Markets’ top trend predictions for 2019 included plant-based and meat-free foods.

The new palm oil-free line claims to “melt and stretch” like the original cheddar and retails at $3.99.The grocery chain already offers a variety of vegan cheeses made by other brands, including Follow Your Heart, Daiya Foods, and Miyoko’s Kitchen.

In 2018 Whole Foods debuted a line under its 365 brand of vegan almond milk-based ice cream with flavours such as Salted Pecan Bourbon, Cherry Bourbon and Irish Whiskey.

Whole Foods Market was founded in 1980 with the idea that how food is grown and produced matters. In 1997, they launched the 365 Everyday Value line. Whole Foods Markets has 497 stores in North America and the United Kingdom. In 2017 the grocer merged with Amazon increasing its distribution abilities beyond the stores.