Today, Smithfield Foods, Inc., announces the launch of a plant-based protein portfolio under the company’s new Pure Farmland™ brand. Its plant-based proteins will be available in the fresh, refrigerated sections of grocery retailers across the US in mid-September.
Based in Smithfield, Virginia, Smithfield Foods is a $15 billion global food company and the world’s largest pork processor and hog producer. Its tagline is, “Good food. Responsibly,” and the company has seen criticism and exposure in recent years from various organisations due to its various practices with the 32,000 pigs killed daily.
The new Pure Farmland products are said to cater to flexitarians – consumers who are actively consuming less meat in their diets. The new line comes in a variety of breakfast patties, meatballs, burger patties, and pre-seasoned protein starters. The products are offered in sustainable packaging with trays made from more than 50% recycled material.
“We’re thrilled to announce the launch of this new product portfolio under our Pure Farmland brand. We’ve been exploring the alternative protein space, and have taken our time to get it right,” said John Pauley, Chief Commercial Officer for Smithfield Foods. “With this launch, we are bringing together our expertise in creating market-leading food products, our organizational commitment to sustainability, and our deep understanding of ‘flexitarian’ consumers, to deliver a broad variety of flavorful plant-based protein choices that consumers want and can afford at a great value.”
