“We have always believed in the potential of vegan hybrid products”
Peas of Heaven is known for its fresh pea-based meat alternatives ranging from burgers meatballs, bacon, mince, and various types of sausage, which sold out within 24 hours upon the opening of the brand’s online store last spring. Mycorena is a food tech that works with fungi technology to create its mycelium-based protein Promyc.
Earlier this year, the two Swedish brands developed The Converter, the first hybrid vegan sausage made using pea protein and Promyc. Following its success, the companies again joined forces to create this newly announced range of frozen products.
“We see tremendous growth opportunities in the frozen segment”
The potential of hybrid products
Peas of Heaven explains that its recipes were updated to incorporate pea protein and mycoprotein and that its combination creates juicy, meat-like texture alternatives that are different from its other plant-based meats.
“We have always believed in the potential of vegan hybrid products, and earlier this year, together with Peas of Heaven, we launched a highly popular and appreciated product, The Converter. The new nationwide launch of the frozen product segment now uses the peas and Promyc combination and stems from the success of The Converter. We are excited to continue working with Peas of Heaven for this successful hybrid approach,” commented Ebba Fröling, COO at Mycorena.
Burger of Heaven, Balls of Heaven, Fishy Filet, and Chic Filet are the new hybrid frozen products which are now available nationwide in Sweden, and more markets will follow shortly, says Peas of Heaven.