Beyond Meat doesn’t just sell its products in supermarkets – it also delivers to restaurants. The American company Freebirds World Burrito will now be offering the vegan alternative in its 73 stores.
The vegan meat, made from pea protein, is to be used in burritos, tacos, nachos, quesadillas, bowls and salads, and has be launched on the 16th of July. “The partnership with Beyond Meat is the result of growing consumer demand for plant protein alternatives,” said Freebirds.
Beyond Meat has already been successfully introduced in restaurants. For example, in Canada it is offered in 1000 “A&W” restaurants and is also included in a sandwich served by “Veggie Grill”. Beyond Meat is growing continuously and is now present in 50 countries. To meet this growing demand, Beyond Meat has tripled its production.
Mark Nelson, COO & CFO at Beyond Meat, said, “This expansion of our production capacity will help us to meet the significantly increased market demand for our new and innovative product offerings. Our expanded production area of 100,000 square meters will provide the size we need to serve our rapidly growing retail, food-service and international customer base.”