“The reduction of our dependence on plastics has been at the forefront of Lush’s innovations for 23 years,” says a statement from vegetarian cosmetics manufacturer Lush to Plant Based News. Now, the public is to be made aware of this via a campaign offering free coffee from sustainable cups. From August 14th, there will be a vegan pop-up coffee shop for one month at Lush Soho Studio in London with the slogan #carrythecup. Coffee, iced coffee and tea will be available for free if visitors bring their own reusable cups.
Lush Soho Studio Manager Michal O’Brien told Plant Based News: “Beyond cosmetics, there are habits we can break and simple changes we can make to reduce or remove disposable plastics from our lives. By turning our front showroom into a friendly café, we would like to invite Londoners and visitors to a free cup of coffee (or tea) and an informative discussion on how to dispose of the disposable coffee cup and learn to ‘#carrythecup’.”
Lush will open the Pop-Up Coffee Shop in its branch on Beak Street, together with the homeless charity “Change Please”. For all visitors who do not have their own cup, 500 limited edition Lush reusable coffee cups will be available for £12.00 each. These have each been made from six recycled cups. To ensure that customers also take a message home with them, various facts, information and campaigns on the subject of reusability and sustainability will be displayed on the walls of the sustainable café. The aim is to encourage people to make an impact and reduce plastic waste in the form of disposable products.
Cemal Ezel, founder of Change Please, says, “We are so proud to be working with Lush to promote the use of returnable cups. (…) And we really believe that the public should be aware of the simplicity of using a reusable cup, and this action by Lush is a bold statement about the need to make a lasting difference now.”