On Course for Expansion: First “Pret A Manger” Branch Opens in Germany

Logo der Kette Pret A Manger
© commons.wikimedia.org / Pret A Manger

The British sandwich chain Pret A Manger will open its first German branch at Berlin Central Station in the autumn of 2018, offering vegan snacks, dishes, and more.

Germany’s first Pret A Manger store will be located in the new food court planned for the ground floor of Berlin’s main train station, where other well-known restaurants such as Costa Coffee, Curry 36, Dean & David, and a few others will also be moving in. The British company, which was founded in 1986, is known for its sandwiches and baguettes, but also for soups, salads, wraps, fruit, pastries and drinks. The chain uses fresh and organic ingredients. According to the online platform “holyEATS”, the Berlin location will offer many of the classic snacks, including vegan and organic specialities.

Pressure on fast food market

The opening of Pret A Manger will put new competitive pressure on the German fast food market. Due to the increasingly widespread establishment of foreign fast-food chains, the top dogs such as McDonald’s or Burger King now have to share the billion-dollar market with new restaurant chains. Pret’s range of alternative products, which also includes vegan dishes and the use of organically grown ingredients, has great potential to become a competitive factor.

Pret A Manger’s long-standing history

The sandwich chain opened its first location in London over 30 years ago. The company now has 440 branches in eight countries, including Great Britain, the USA, France, the United Arab Emirates and Singapore. Its main customers include commuters and travellers who want to buy and enjoy fast, fresh food in its branches – especially in very busy locations such as airports, train stations or hospitals.