More and more customers now order their groceries online. If you order online in America, you are probably aware of Peapod, the USA’s biggest online food supplier. And to further cater to its customers, Peapod has brought in some support.
Chloe Coscarelli – the vegan cook, restaurant owner and cookbook author – is now working with Peapod on a new, shared approach to plant-based nutrition. The purpose of this collaboration is to show customers how to order their ingredients via Peapod and whip up delightfully simple plant-based dishes. It isn’t just aimed at customers who prefer a simple meat-free diet, but also at so-called “flexitarians”.
The campaign is supported by the main message of Coscarelli’s book “Chloe Flavor”, which is about showing how delicious a plant-based diet can be.
Even better, Peapod.com will republish some of Coscarelli’s recipes on the website. That way, even inexperienced hobby cooks or “newbies” to plant-based cuisine can bring tasty dishes to the table in a jiffy. Bon Appetit!