Following Covid’s impact, BC Hospitality Group filed for bankruptcy protection in December 2020, having closed three locations and seeing a drop in revenue of around 67%, stating at the time that a “complete reorganization of the company is necessary for by CHLOE to emerge and thrive long-term”.
Television personality Chloe Coscarelli left the chain in 2016 and since then has been involved in court proceedings over the use of her name. QSR quotes: “Patrick Arenz, Coscarelli’s lawyer, told the Wall Street Journal that the bankruptcy was a means for BC Hospitality to eliminate the pending litigation and try to obtain rights in her name through the trademark.”
The new owners of the chain will be permitted to continue using the By Chloe name for up to six months during the transition to a different name which has not been revealed at this stage.
