Applegreen, a Dublin-based Petrol (gas) station has premiered its vegan sausage rolls across 78 Irish forecourt retail locations. The soy-based sausage rolls are made with chickpeas, herbs, spices and wrapped up in a flaky puff pastry.
The plant-based sausage roll is a hot topic following from Greggs’ phenomenal success earlier this year. Tesco also has seen the marketing potential and has responded to the demand for the popular ‘on the go’ snack.
Applegreen, which has over 470 locations across Ireland, the UK, and the US, already has some good plant-based options. The new vegan offering has premiered with an Introductory offer price of €1, valid until Sunday 19th May, then it will rise to €1.75. Ireland, inline with many countries globally, is experiencing the strength of the plant-based movement; data from Kantar Worldpanel showed a 40% increase in plant-based milk in January 2019.
Head of Food, Aaron Duggan, was reported by Extra.ie as stating: “With the introduction of our new vegan sausage roll we recognise that many of our customers will benefit from a wider choice of food while they are on the go and we developed a vegan product range as a result of this. We are very much aware of current consumer trends and the rise of our customers introducing more vegan and vegetarian food options into their weekly diets. Our hope is that the new vegan sausage roll will appeal to all our customers due to its delicious taste and texture.