Butlin’s, a chain of large seaside resorts in the UK operating since 1936, has revealed an upsurge of demand for plant-based food in its eateries. This trend shows that customers are looking for vegan options on their holidays and that veganism is embedded in diets, even away from home.
The family orientated business has traditionally offered meat-heavy menus but is now recognising the need to respond to the growing demand in the UK for plant-based options. Partnering with Oumph!, two out of three of its resorts, in Minehead and Bognor Regis, are introducing all-vegan burgers with cheese and plant-based meat tacos to its menus, to go with its established side orders including crispy battered onion rings, Cajun-spiced corn on the cob, fries, and salad.
Jenny Cooper, head of F&B and retail marketing at Butlin’s said in a statement to Vegan Food & Living: “We are really proud of our exciting new menu in The Diner and are pleased to be offering our guests the choice of Oumph! as a vegan topping on our ‘Traditional Tacos’ as well as the ‘House Cobb Salad.'” She went on to say: “In the past year we have seen increased demand for us to offer a wider variety of vegetarian and vegan menu options. Oumph! is the perfect choice since it is very versatile and suitable in a range of different dishes. The fact that it’s not only vegan but also gluten-free is an added bonus.”