Gastronomy & Food Service

C3 Partners with Global Hospitality Company sbe to Launch 100% Vegan Delivery-Only Concept

Creating Culinary Communities (C3), the leader in virtual kitchen and culinary concept development, announces the launch of its third delivery-only restaurant concept, 100% vegan, Plant Nation. C3 has partnered with global lifestyle hospitality company, sbe, to utilize its vast network of restaurants and partner ghost kitchens. 

C3 is currently open with eight locations in the LA market and plans to expand rapidly during the next six months adding over 40 locations in San Francisco, New York, Chicago, Miami, and Los Angeles. Due to its partnership with sbe, C3 will operate over 180 ghost kitchens spanning existing and forthcoming brands, by the end of this year. 

Sam Nazarian, Founder & CEO and majority shareholder of C3 commented, “Plant Nation follows in the footsteps of our recent launches – Sam’s Crispy Chicken and Krispy Rice – with offerings that serve a new subset of our customers who are looking for elevated, plant-based options. We will continue to innovate within our strong group of brands and look forward to serving our community, especially during these uncertain times.”

sbe logo (PRNewsFoto/sbe)

The delivery-only restaurant concept, Plant Nation, is the latest driving component of C3 introducing the world to a never-before-seen approach to ghost kitchens and mobile delivery. sbe plans to chart new territory in the growing ghost kitchen industry that’s disrupting the future of dining, giving consumers the ability to order a meal at the touch of a button by opening over 250 ghost kitchens by 2022. Reinforcing sbe’s commitment to this growing field, the global company has coined the term phone to table, cementing its role in the evolving restaurant industry. The concept marks sbe’s foray into the food delivery spectrum that’s set to become a more than $75 billion business in the next two years.

“Vegetarian food has gone mainstream – with the online food delivery segment up 30% this year alone, Plant Nation is the perfect platform to show our guests how we use modern culinary techniques to create a memorable and seemingly indulgent experience,” stated Chef Heierling. “We are excited to share Plant Nation’s inventive dishes and innovative partners with our community.”

Plant Nation also displays playful and bold packaging design which is a result of the collaboration between sbe and award-winning creative marketing agency Digital Kitchen who together created custom carbon-neutral and compostable packaging made from recyclable materials. The visually eye-catching, innovative boxes were thoughtfully designed to maintain the integrity of the food while adding a pop of fun to the consumer’s meal.

Thanks to sbe’s network of restaurants and partner ghost kitchens, Plant Nation is available for daily delivery in Los Angeles from 11:00 am to 11:00 pm through Postmates, UberEats, Doordash, GrubHub, and Caviar. 

C3 is a partnership between sbe; Simon, a global leader in the ownership of premier shopping, dining, entertainment, and mixed-use destinations; and Accor, the world-leading augmented hospitality group offering unique experiences in more than 5,000 hotels and residences across 110 destinations. By combining sbe’s ability to build and grow successful, award-winning food and beverage concepts, Simon’s extensive real estate footprint and Accor’s international hotel base of 5,000 properties, C3 is enviably positioned to be the leader and pioneer in the virtual kitchen space and currently operates four virtual brands with over 60 kitchens in New York, Chicago, San Francisco, and LA.

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