Healthy fast casual chain Coolgreens announces it is testing a groundbreaking plant-based cheese created by Boston-based Motif FoodWorks. The dairy-free cheese will be available exclusively at Coolgreens’ Delray Beach, FL location beginning Nov. 15th.
‘We’re excited…to give Coolgreens fans a sneak peek at what we believe is the best plant-based cheese coming to the market”
Motif’s cheese will be offered on Coolgreen’s signature Avocado Crunch sandwich and Southwest salad, as well as the non-vegan Chicken Fresca sandwich. Motif’s innovation is said to offer the same creamy taste, stretch and melt of traditional dairy cheese.
Though it has not yet disclosed the product’s ingredients, Motif revealed in 2021 it had acquired exclusive access to new food technologies it said had “the potential to transform” consumers’ experience with plant-based meat and cheese.
For its cheese, Motif licensed prolamin technology from the University of Guelph, which uses plant-based ingredients to improve the texture of non-dairy cheese and enables melting, bubbling and stretching properties comparable to that of animal-based cheese.
2nd product test
“Today’s plant-based meat and cheese alternatives lack the pleasure associated with eating the real thing. We want to change that at Motif,” Stefan Baier, Motif’s Head of Food Science, commented last year. The startup has raised $345M to scale its cutting-edge plant-based food tech.
Previously, Motif and Coolgreens partnered to trial Motif BeefWorks™ Plant-Based Burger products at the chain’s restaurants. The limited-time test proved to be a popular success, with guest feedback reportedly helping Motif to improve the product ahead of market launch.
“Full of flavor”
“We believe in offering our guests food that energizes and makes them feel better, while also being full of flavor,” said Coolgreens President and Chief Operations Officer Todd Madlener. “Motif shares that belief, so we’re excited to partner with them again and give Coolgreens fans a sneak peek at what we believe is the best plant-based cheese coming to the market.”
