Burger King has opened three meat-free popup restaurants in the cities of Oslo, Stockholm, and Copenhagen.
Customers in the Norwegian, Swedish, and Danish capitals can now choose from a range of offerings made using The Vegetarian Butcher’s plant-based meat — including meat-free versions of classic options such as the Whopper and Chicken Royale. Some sauces containing eggs and dairy are still available, but customers can ask for these to be omitted to make their orders fully vegan.
“By opening a restaurant that only serves plant-based and meat-free alternatives, we get a good opportunity to test products that are not yet part of our traditional menu for our further product development and innovation within the plant-based segment,” said Carsten Lambrecht, country manager for Burger King Denmark.
The popups will be open for one month.
50% plant-based menu
Less than four years after the launch of the first Plant-Based Whopper, Burger King has trialled numerous meat-free popups worldwide, including in Spain, Portugal, and Costa Rica. In 2021, the fast-food chain announced plans to gradually drop some meat items and introduce more plant-based products, with the aim of making its menus 50% plant-based by 2030.
Burger King is now offering a meatless version of almost every menu option across 750 German locations, after a trial proved to be “insanely well-received”. In Belgium, the chain reported last year that one in three Whoppers sold were plant-based, while one Austrian Burger King location experimented with making plant-based options the default for consumers who didn’t specify their preferences.
“If restaurants want to be part of the sustainable food system consumers are demanding, they would do well to follow Burger King’s impressive lead and place plant-based meat at the heart of their menus,” said Carlotte Lucas, corporate engagement manager at the Good Food Institute Europe.
