This launch has been carried out through the campaign that addresses the late launch of vegan pizzas “A buenas horas pizzas verdes.” The campaign, in collaboration with Good Rebels, will focus on digital and outdoor media, and will publicise its new vegan recipes, thus offering this target group the possibility of consuming these products in shops and at home.
The new pizzas offer classic recipes but with animal-free ingredients:
- Heura‘s Varbacoa pizza – made with a base of barbecue sauce, Violife cheese, Heura chicken, onion and corn.
- The Veggiña – with a natural tomato base, Violife cheese, mushrooms, black olives, onion and green pepper.
- The Tony Veggeroni pizza – with a tomato base, Violife cheese and Veggeroni, a product made from jackruit that imitates the traditional pepperoni.
Domino’s Marketing Director Silvia Serrano comments: “Consumers have been asking us for a long time for a line of pizzas made with 100% vegan ingredients, which is why we have said ‘mea culpa’ with the A buenas horas pizzas verdes campaign.”