Plant Power Fast Food has announced the launch of The Ribby, a plant-based version of the classic American BBQ rib sandwich. This new offering will be available at all 10 of the chain’s locations starting July 2nd.
“The Ribby will offer an unforgettable flavor experience”
The Ribby features a housemade plant-based patty composed of shredded jackfruit, topped with a sweet and tangy BBQ sauce, thinly sliced onions, and Grillo’s Pickles, known for their fresh taste and all-natural ingredients.
“The BBQ rib sandwich holds a legendary place in fast food history and we wanted to honor that legacy with our plant-based take. With our sweet and smoky housemade BBQ and the best pickles in the world, Grillo’s, we believe The Ribby will offer an unforgettable flavor experience,” said Zach Vouga, president/COO and co-founder of Plant Power.
Adapting for success
Plant Power Fast Food opened its first location in Hollywood in 2022, and by 2023, it had expanded to 12 locations across California and Nevada. Recently, the company closed its Fountain Valley and Anaheim locations. Similar operational decisions have been made by other US vegan fast-casual chains, like Veggie Grill and Native Foods, to protect the future of the businesses.
Still, Plant Power Fast Food is continuing to elevate its offerings at the remaining 10 locations, and late last year, the chain collaborated with comedian and actor Tim Robinson to introduce a vegan version of the Coney dog.
In celebration of the launch of The Ribby, Plant Power will host a special pop-up event at their Hollywood location on June 28th from 6:00 PM to 10:00 PM. The event, organized in conjunction with Vegan Playground, will offer attendees an exclusive first taste of The Ribby along with a selection of vegan food from other vendors.
The Ribby, priced at $12.95, will be available for purchase starting July 2nd while supplies last.
