Fast Food

PLNT Burger Reintroduces Mind Blown Plant-Based Crab Cake Sandwich at All Locations

Mind Blown by The Plant Based Seafood Co. and PLNT Burger have announced the introduction of ‘The Happy Crabby’ Sandwich ahead of World Ocean Month, bringing the plant-based crab cake back to PLNT Burger menus following its limited-time success last year in the DMV area.

Starting today, the ‘Happy Crabby’ Sandwich will be available at all PLNT Burger locations across New York, Boston, Philadelphia, Washington DC, Maryland, and Virginia.

The sandwich features Mind Blown’s Maryland-Style Plant-Based Crab Cakes, which offer 11 grams of protein and contain a blend of wheat protein, pea protein, natural vegan crab flavor, and spices, with the aim of replicating the taste and texture of traditional crab cakes. 

Mind Blown X PLNT Burger crabby burger
© Plant Based Seafood Co.

Jonah Goldman, co-founder and CMO of PLNT Burger described the new sandwich: “We toss the Mind Blown Crab Cake in an Old Bay seasoning mix and serve it with crisp, green leaf lettuce, fresh tomatoes, pickles, and homemade tartar sauce to satisfy that Spring and Summertime craving we all have for fried seafood, in a way that is healthier for us, and better for our oceans. What better way than a tasty, ocean-friendly sandwich to celebrate World Ocean Month!”

“What better way than a tasty, ocean-friendly sandwich to celebrate World Ocean Month”

The plant-based crab cakes initially debuted in 2022 at Sprouts Farmers Market and expanded into food service through partnerships with distributors like Sysco and US Foods. In May 2023, Mind Blown and PLNT Burger first collaborated to launch the “New Bay Crab Cake Sandwich” at seven PLNT Burger locations in the DC Metro area. The latest version, renamed ‘The Happy Crabby’ Sandwich, will now be available nationwide at all PLNT Burger locations.

Shared dedication to sustainability

In line with its mission to protect marine environments, Mind Blown will donate 1% of profits from ‘The Happy Crabby’ Sandwich to the Coral Restoration Foundation, which will use the money to restore coral reefs worldwide.

Monica Talbert, CEO and co-founder of Mind Blown expressed her enthusiasm for the renewed partnership: “We are thrilled to once again join forces with PLNT Burger to announce the return of the irresistible Happy Crabby Sandwich. This launch comes as we gear up for the Summer season and in tribute to World Ocean Month, underscoring our shared dedication to sustainability and culinary innovation.”

Share

Interviews