Food Service

Before the Butcher Partners with Rosati’s Pizza and DOT Foods to Expand Plant-Based Pepperoni Distribution

Before the Butcher, a producer of plant-based proteins for foodservice, has announced strategic expansions in its distribution network to increase the availability of its plant-based pepperoni. The expansion includes enhanced partnerships with DOT Foods, one of North America’s largest food industry redistributors, and a collaboration with Rosati’s Pizza for a national product test.

The partnership with DOT Foods, a major distributor that handles over 125,000 products from more than 1,000 manufacturers, will significantly extend Before the Butcher’s reach within the foodservice industry.

“Our plant-based pepperoni has seen an amazing response with food industry experts”

This collaboration marks a notable development since the introduction of the company’s plant-based pepperoni to the foodservice sector last year, initially aimed at retailers enhancing their private label selections.

Danny O’Malley, founder and president of Before the Butcher, stated, “Our plant-based pepperoni has seen an amazing response with food industry experts recognizing its taste, texture, and versatility since we released the product late last year.”

Plant-based Pepperoni - Investing in alt proteins reduces methane emissions and creates jobs.
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Made from a proprietary blend of pea protein and spices, Before the Butcher says its plant-based pepperoni is designed for versatility, catering to foodservice operators looking for meatless options suitable for a variety of dishes, including pizzas, sandwiches, and other Italian classics.

Before the Butcher’s product line also includes plant-based meat alternatives such as patties, beef, taco, Italian and chorizo grounds, chicken chunks, beef tips, pulled pork, and its Mainstream line of plant-based patties.

Expanding market presence

Further expanding its market presence, Before the Butcher has also partnered with Chicago’s Rosati’s Pizza to introduce its plant-based pepperoni and Italian sausage ground in a test phase. This collaboration will introduce the ‘Fit Pizza’ at selected Rosati’s locations nationwide starting in March, offering a meat-free pizza option with reduced fat and cholesterol. However, it’s unclear if vegan cheese will be available. 

The partnerships with Rosati’s Pizza and DOT Foods are expected to enhance the product’s visibility among plant-based consumers across the country. O’Malley continued, “Our partnerships with Rosati’s Pizza and DOT Foods will put this delicious, highest-quality, flavorful pepperoni in front of a growing segment of plant-based consumers nationwide.”

The company will be showcasing its offerings at upcoming industry events, including the Natural Products Expo West from March 14-16th in Anaheim and the International Pizza Expo from March 19-21st in Las Vegas. 

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