Nestlé-owned plant-based meat brand GARDEN GOURMET has announced that its Sensational Vegan Pulled Fillet is launching at two well-known UK chains — Harvester restaurants and Butlin’s seaside resorts.
At Harvester, the Pulled Fillet is now available as part of various menu options, including tacos, flatbreads, and bowls. Meanwhile, Butlin’s has incorporated the fillet into its Chinese Noodle Soup. According to GARDEN GOURMET, the meat alternative is highly versatile and rich in both protein and fibre.
“We’re always looking for ways to improve the dining experience for our guests, and the introduction of GARDEN GOURMET® Pulled Fillet is a fantastic addition to our menu,” said Greg Kusmierski, Senior Kitchen Manager at Buffet restaurants. “It’s a delicious plant-based protein that fits perfectly into our Chinese Noodle Soup and adds a great texture and taste. We want to cater to a range of dietary needs, and the Pulled Fillet allows us to do just that.”
“Positive reception”
Last year, Nestlé opened a new facility in Serbia to produce GARDEN GOURMET products. The plant-based brand was also a partner of the 2024 Olympic Games in Paris, where its meat alternatives were served to athletes, volunteers, staff, spectators, and the media.
While GARDEN GOURMET has seen success in the UK food service sector, the brand’s products are no longer available for retail in the country due to poor sales and challenging market conditions.
“We’re thrilled to see the continued success of GARDEN GOURMET® Pulled Fillet across different dining platforms,” said Kate Edley, lead brand & category manager for savoury food and plant-based at Nestlé Professional UK&I. “Following the positive reception of our plant-based products in wraps, kebabs, and even well-known brands like Starbucks and German Doner Kebab, it’s exciting to now be part of the menus at Harvester and Butlin’s.”
